DAK #niceones

Instagram AR Face Filter

The #niceones campaign of the DAK-Gesundheit stands up for a healthy togetherness. In collaboration with the social media agency earnesto, we implemented two Instagram/Facebook augmented reality face filters, which are intended to encourage more kindness, respect and solidarity in the digital age.

Client: DAK-Gesundheit
Production Company: earnesto
Role: Design, Development

#niceones …

… are all those who want to do good and share it. Together with influencers, DAK is trying to take action against discrimination. Being nice is being promoted under the hashtag #niceones and the face filters provide a solid platform for this. On the net and everywhere

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AR filter as a tool for marketing

Augmented reality effects can cause a stir in social media marketing. Whether, as here, for awareness campaigns, or for eCommerce and other use cases. The mix of design, animation and code is an opportunity to create unique brand experiences.

Styleframes

The design and graphic assets were created with Adobe Illustrator, Photoshop and After Effects. The two AR face filter itself were created with Spark AR Studio.

Process Insights