… are all those who want to do good and share it. Together with influencers, DAK is trying to take action against discrimination. Being nice is being promoted under the hashtag #niceones and the face filters provide a solid platform for this. On the net and everywhere
AR filter as a tool for marketing
Augmented reality effects can cause a stir in social media marketing. Whether, as here, for awareness campaigns, or for eCommerce and other use cases. The mix of design, animation and code is an opportunity to create unique brand experiences.
The design and graphic assets were created with Adobe Illustrator, Photoshop and After Effects. The two AR face filter itself were created with Spark AR Studio.