Under this hashtag, various social media activities were planned to stand up for a more positive togetherness in society. One part of this was weekly videos, the so-called Impuls zum Wochenende, in which a wide variety of topics were explained.
Mixed media for different formats
The videos were designed as a mixed media project. Earnesto produced the live action videos with René Träder and I was responsible for design, animation and audio and video post production.
In addition, the videos were created in both portrait and landscape format to be available for all channels.